Add to that a food demonstration and this made for one of the most interesting and diverse PR-Net meetings I’ve attended in a while. It was held on Tuesday night at the QuirkStation (the offices of Quirk eMarketing) in Cape Town. With the exception of the food and wine, you’re wondering how the strange combination of elements in the title relates to public relations, right?
Well, in the case of the irrigation practices of the Perdeberg farming cooperative, it didn’t. But we politely listened to Kobus from Perdeberg Wines in exchange for the boxes of wine he shared with us during the evening. Thanks Perdeberg! Their PR company, Wired Communications, are doing some interesting work online. They’ve created the Clink to Win Facebook application to create awareness for the little wine brand - “it’s the one with the Zebra” we were told. Well done to them for trying something new.
After hearing about the details and successes of this online PR campaign, Rob Stokes, head of Quirk, introduced his newly launched venture to the PR-Net group. Despite recovering from flu, Rob gave a jam-packed presentation where he explained the importance of online reputation management and how BrandsEye helps companies track and rate their online reputation. I think that Rob and his team of QuirkStars must be congratulated for the excellent and pioneering work they’ve done on BrandsEye. It looks like a world-class product, which will transform the way PR, marketing and communications companies/departments manage their online reputation.
Of course, I’m particularly chuffed that my partner, Scott, was lucky enough to hit the right spot on the dart board to win a one-month trial of BrandsEye! 
I’ll report back on my experience so you can see how it works for Encyclomedia.
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