Tag Archive for 'marketing'

SA News Distribution Service Brings The Power Of Publicity To More Companies

Published
by
Scott
on December 7, 2009
in Public Relations
. 0 Comments

A news distribution service has recently launched in South Africa, which now provides the most cost-effective way to send press releases directly to targeted journalists and editors, helping companies gain valuable media exposure. Media Alerts News Distribution will help journalists access relevant news, while helping companies easily distribute their news to all the right media contacts.
Media Alerts News Distribution uses the Encyclomedia media database, South Africa’s largest database of over 6 500 journalists, including all print, broadcast and online media, plus influential freelancers and bloggers.

Useful reporting: The service includes a report with the number of emails sent, plus a list of the media titles the release was sent to - useful for internal or client reporting and tracking of media exposure.

Benefits:

  • Publicity results are boosted by expanding the reach of the press release, with access to the largest database of contacts.
  • No need to spend hours researching to find the right media contacts, this has already been done by the industry specialist.
  • Press releases are personalised with the journalists’ names, making it stand out from the hundreds of general emails they receive.
  • The targeted approach means that the press release is sent to the right media contacts who are in the best position to use the information.
  • Press releases are formatted in the journalists’ preferred layout, helping them quickly find the information, key contacts and images.

Price:

  • R1 750 per release (includes one category of your choice)
  • R150 per additional category (over 30 targeted categories to choose from)

This is the most affordable way to individually contact every news outlet in South Africa.

If this is something that could help expand your media coverage, we’d be happy to give you more information. Find out more on our website: www.MediaAlerts.co.za/News-Distribution

Popularity: 16% [?]


Leveraging Your Publicity - Why Not?

Published
by
Robynn
on May 30, 2008
in Public Relations
. 0 Comments

One of my clients forwarded an email to me last week (sorry I didn’t get to share this with you until now), where she pointed out a simple, yet very effective marketing message she received from Dawn Wing Couriers.

The email simply referred to an upcoming guest appearance of their CEO, Mike Fanucchi, on 702 Talk Radio. Dawn Wing’s marketing manager invited their clients to share their comments and opinions during the show. The email provided all the details of the interview and the studio number.

Why does an email like this stand out? Well, for some of Dawn Wing’s clients it probably doesn’t. But PR practitioners would certainly recognise this as a way of leveraging publicity. In this case, it was done in an excellent way. It’s not boastful to tell interested people about the media coverage you’ve gained, it’s smart - especially if it’s done in the spirit of sharing information about topics that would interest others.

If you’ve done all the hard work and research to organise a great radio interview or magazine feature, surely you would want as many people as possible to hear it or read it. That is, after all, the whole point. Who better to inform about your media coverage than your existing networks - the brand or company’s employees, clients and suppliers. They can then spread the message to other people who would be interested.

This is so obvious, yet I’m not sure how many PR companies and publicists actually have systems in place or set time aside to really leverage the hard work they’ve already done.

Popularity: 11% [?]