I met with De Waal Steyn, the multimedia editor of Die Burger, earlier today and I was completely shocked when he told me that he still receives media releases via fax. What? I almost fell over my chair - well, actually I was standing at the time, going through a tour of the beautiful, but busy Media24 offices (plasma screens everywhere you look). But I was seriously surprised that someone would consider a fax (a useless piece of uneditable text) useful to a journalist, let alone a multimedia editor.
When I asked De Waal if he had any examples of these endangered items (partly because of my disbelief and partly to help these poor PR people realise what century the rest of the world has moved into), he promptly replied that he deletes the faxes the moment they arrive. Naturally, they are “fax to email” and of course, they serve no purpose so they do not even warrant a further look.
For those of you savvy enough to find this blog, you certainly don’t fall into the group that still faxes their media releases. But I thought that this would bring you some comic relief, because although we can all make mistakes in the way we get our messages across, it could always get worse.
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