The editorial staff at Marketingweb receive over a thousand press releases each week. In order to make sure that your media release stands out, they’ve very kindly published their top nine guidelines on how to get your story published.
These simple guidelines and tips can be applied to any journalist you plan to contact, although certain journalists will have their own pitching tips and preferences regarding email attachments and follow-up calls. Nonetheless, it’s a very good summary of some of the best practices in pitching your PR stories.
Also have a look at Encyclomedia’s Media Pitching Tips Revealed series. It’s a free email series with tips and advice straight from South African journalists on what works best and what PR tactics to avoid.
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