My resident media expert at Encyclomedia, Chantal, was speaking to a radio producer yesterday about his contact preferences and pitching tips and he gave a great tip that I’d like to share with you. It’s simple, perhaps it’s even really obvious, but I can guarantee you that very few PR practitioners practice this.
After pitching your idea to a journalist over the phone, when you then email your media release, write the following in your subject line: [Journalist’s name], we’ve just spoken - [concise headline].
For example: Thabo, we’ve just spoken - Purple pumpkin discovered in Potgietersrus.
According to this Kaya FM producer, he receives so many emails that even though you have discussed the idea with him, he may still miss your email. But by using his suggestion above, while scanning through the subject lines, he’ll be able to spot your email and media release straight away.
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