Author Archive for Scott

SA News Distribution Service Brings The Power Of Publicity To More Companies

A news distribution service has recently launched in South Africa, which now provides the most cost-effective way to send press releases directly to targeted journalists and editors, helping companies gain valuable media exposure. Media Alerts News Distribution will help journalists access relevant news, while helping companies easily distribute their news to all the right media contacts.
Media Alerts News Distribution uses the Encyclomedia media database, South Africa’s largest database of over 6 500 journalists, including all print, broadcast and online media, plus influential freelancers and bloggers.

Useful reporting: The service includes a report with the number of emails sent, plus a list of the media titles the release was sent to - useful for internal or client reporting and tracking of media exposure.


  • Publicity results are boosted by expanding the reach of the press release, with access to the largest database of contacts.
  • No need to spend hours researching to find the right media contacts, this has already been done by the industry specialist.
  • Press releases are personalised with the journalists’ names, making it stand out from the hundreds of general emails they receive.
  • The targeted approach means that the press release is sent to the right media contacts who are in the best position to use the information.
  • Press releases are formatted in the journalists’ preferred layout, helping them quickly find the information, key contacts and images.


  • R1 750 per release (includes one category of your choice)
  • R150 per additional category (over 30 targeted categories to choose from)

This is the most affordable way to individually contact every news outlet in South Africa.

If this is something that could help expand your media coverage, we’d be happy to give you more information. Find out more on our website:

Popularity: 30% [?]

Personal Public Relations Device (PPRD)

5Fm's DJ FreshDJ Fresh, of 5FM’s The Fresh Drive fame, has come up with a device which converts your public statement (written or verbal) into a clean, politically correct poetic verse. The device threatens to bring public relations to the people and take a large bite out of the PR market. The device was showcased on The Fresh Drive yesterday, June 11 ‘08.

Can’t hear the sound? Follow this link to listen to the new PPRD

Let us know your thoughts on this latest techno-gadget. Is it set to take the PR industry to new levels or will it bring our industry to its knees?!

Popularity: 100% [?]