The 11th PRISA PRISM Awards took place last night in Midrand, with the Gautrain Project walking away with the top awards. According to the comments appearing on Bizcommunity, several people aren’t happy about this and are looking for comments from PRISA.
But before I get into that, I’d firstly like to say well done to everyone who won awards. Then, secondly, I’d like to ask why I seem to be the only one (please let me be wrong) congratulating people/companies on their efforts. Yes, I hear the argument that the competition is only open to PRISA members (apparently that’s a misperception though - see comments below) and it’s always the usual suspects that take part. I also know that many award-deserving companies don’t feel the need to register with PRISA and will therefore never be acknowledged in these awards. So yes, the pool from which the winning PR campaigns are chosen is possibly not very deep.
But nevertheless, these PR companies took the initiative and went to the effort of submitting their case studies to get acknowledgement for their work. There’s nothing wrong with winning an award for that, irrespective of how many companies actually took part. A Marketingweb article earlier this week asked people to list top SA PR practitioners or companies, ahead of the PRISA awards ceremony. It was sad to see that so few took the opportunity to congratulate their peers and colleagues. So once again, congratulations to all the winning (and award-deserving) companies!
Coming back to the Gautrain issue, I don’t know how PRISA’s judging process works and until we know that, no-one can really objectively criticise their decision. Ideally, the key journalists’ who cover the Gautrain project should have been asked for their opinions on the effectiveness of the Gautrain’s PR team. It is a “Media Relations” award, isn’t it?
Just to let you know, I am not a PRISA member. I do, however, feel that we need a strong, healthy industry body and I’ve been keen to chat to some of the PRISA board members about this - if only they would’ve returned my calls.
I’ve just visited the PRISA website to see if I could find any media releases about the awards, but alas their newsroom link doesn’t work in Firefox and their home page still says that “judging is taking place now”.
Popularity: 8% [?]



Recent Comments